24 HOUR BAR BUILD
LAB 5 worked with the Bacardi Brown Forman Brand and the Patrón Tequila team to deliver this ambitious project at London Cocktail Week in 2015.
24 of the world’s best bartenders from four of the world’s most exciting cocktail cities travelled to London to go head to head in a team challenge to each devise, plan, build and open a cocktail bar from scratch within 24-hours.
NEW YORK. LONDON. PARIS. SINGAPORE.
4 CITIES. 4 BARS. 24 HOURS. 1 WINNER.
Pre-planning for the four teams involved the presentation of concepts to a ‘shark tank’ panel of judges. The bar teams arrived at the venue at 7.00am, with doors opening to over 750 guests at 6:30pm. Four amazing concepts were created and the London team, with Patrón Tequila, took out the prize.
LAB 5 tackled this tough project head-on, with the 24 hour timeline bringing many challenges, but the delivery of a hugely successful event made this one of the most rewarding jobs we have done. The disused venue space in London’s East End had very limited infrastructure, but we overcame this, installing a temporary fire alarm and complying with all UK health and safety. There’s pretty much nothing we can’t handle now!