BAR CONVENT BERLIN
BOMBAY SAPPHIRE GLASSHOUSE STAND, BERLIN, 2016
Since its foundation in 2007, the Bar Convent Berlin has emerged as Europe’s leading international trade show for the bar and beverage industry. LAB 5 was asked to create, promote and manage Bacardi Ltd’s flagship stand at the event: The Glasshouse by BOMBAY SAPPHIRE, a creative design collaboration with some of the most innovative figureheads in today's industry.
LAB 5 worked closely with the team at BOMBAY SAPPHIRE, three partner bars, designers and the build team to execute the experience across BCB over a two-day period. Inspired both by the home of BOMBAY SAPPHIRE: Laverstoke Mill - an avant-garde, state of the art and sustainable distillery facility in Hampshire – and the pioneering techniques they are bringing to their own bars, the stand showcased the magic created when true artistry fuses with low impact practices.
Features included a complete ‘living wall’ of herbs which guests could pluck from to garnish the bespoke ‘taptails’ they poured from the wall; operational cutting edge mixology kit such as a rotovap and 3D printer and a glass wall on which guests wrote their mixology ideas and inspiration. The stand was widely applauded as one of the most innovative at 2016’s BCB: http://www.thecocktaillovers.com/2016/11/inside-the-glasshouse-at-bar-convent-berlin/