Since its foundation in 2007, the Bar Convent Berlin has emerged as Europe’s leading international trade show for the bar and beverage industry.  LAB 5 was asked to create, promote and manage Bacardi Ltd’s flagship stand at the event: The Glasshouse by BOMBAY SAPPHIRE, a creative design collaboration with some of the most innovative figureheads in today's industry.

LAB 5 worked closely with the team at BOMBAY SAPPHIRE, three partner bars, designers and the build team to execute the experience across BCB over a two-day period. Inspired both by the home of BOMBAY SAPPHIRE: Laverstoke Mill - an avant-garde, state of the art and sustainable distillery facility in Hampshire – and the pioneering techniques they are bringing to their own bars, the stand showcased the magic created when true artistry fuses with low impact practices.

Features included a complete ‘living wall’ of herbs which guests could pluck from to garnish the bespoke ‘taptails’ they poured from the wall; operational cutting edge mixology kit such as a rotovap and 3D printer and a glass wall on which guests wrote their mixology ideas and inspiration.  The stand was widely applauded as one of the most innovative at 2016’s BCB: