GREY GOOSE ULTIMATE
LAB 5 were approached by Joe McCanta, Global Ambassador for GREY GOOSE vodka, to produce this event.
The concept involved inviting some of the industry’s top bartenders to be creative directors for their own GREY GOOSE Summer Soiree event. Working for two weeks with the production team to plan the food, music, space and cocktails, they then presented their ideas for their ultimate Summer Soiree to a panel of judges. The winner would then act as creative director with LAB 5 to plan the event itself, which took place in Ibiza.
With only one month to plan and working on an island with limited infrastructure, it was a challenge to bring the event to life – sourcing everything from ovens and hot plates for catering and even flowers (none are grown naturally on the island) was far from straight forward! 80 invited guests enjoyed cocktails and dinner at the villa on the coast of Ibiza, delivered to the very high standard that epitomizes this luxury brand.