THE BOTANICAL BAZAAR
In November 2017 LAB 5 partnered with BOMBAY SAPPHIRE to create The Botanical Bazaar. Influenced by the journeys taken to hand-select the finest botanicals in the world, The Botanical Bazaar was a sensory cocktail and food experience exploring the flavours of far-off lands.
With the pop-up taking its creative cues from the bustling markets and trade route of the original Silk Road the key objective was to continue to challenge consumer perception of the versatility of gin.
On arrival guests were taken through a Botanical Sensorium where they could interact and engage with the 10 botanicals used to create Bombay Sapphire. At the end of the sensorium they were invited to select a botanically inspired bottled cocktail to enjoy while they made their way along the Silk Road and in to the Bazaar.
In the Bazaar market stalls featured five food and cocktail stations carefully curated by Bombay Sapphire spirits ambassador, Chase Bickerton, and Jamie Johnston, the man behind pop-up sensation, Judge Bao and inspired by the botanical homes of Bombay Sapphire's botanicals.
Featuring music from Auckland's top DJ's the pop up ran for 6 nights and hosted over 2200 guests.