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OUR STORY

LAB 5 Agency creates immersive interactions that go beyond experience to fire the imagination, engage the senses and ingrain brands in the lives of audiences.

For us, when it comes to experience, it’s what you do with it that counts. That’s why we focus on creating events that are so much more than just touch points. We seek to make our clients’ offerings living, breathing entities. Interacting with people through sight, sound, smell, touch and taste.

To this we add extensive planning, marketing and PR nous, ensuring audiences are captivated, not just during the main event, but before they arrive and long after they leave.

 

 

OUR SERVICES

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We create events on a global or local scale anywhere in the world. We’re particularly experienced at working with beverage brands, however we can turn our hand to creating extraordinary and newsworthy events, big or small, that bring any brand story to life.

We are well versed in all aspects of production and can create and deliver merchandise needs around any event. We can work with our own designers, or those of our clients choosing, from concept right through to execution. That being said, actions speak louder than words, so please take a look at what we have done for our many clients over the years, and what they have had to say about us.

 
 

OUR WORK

 
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"From the very first meeting, I had absolute confidence in LAB 5."


Rarely do you work with people that have both the creative skill set and the organisational skill set LAB 5 does. A great idea was executed on time, on budget and dealing within very extreme and unusual challenges. I would work with them again at every available opportunity. 

— GEOFF ROSS, CEO, MOA BREWING CO, NEW ZEALAND


 

 

 


"LAB 5 continue to set the standard for event and experiential activity delivery and implementation"


From start to finish the team have always pre-empted what has been required and in every instance, have delivered above and beyond our expectations. LAB 5 refuse to compromise on standards and as a client I have nothing but praise for this wonderfully dynamic, organised and trustworthy team. ” 

— MARC PLUMRIDGE, DIRECTOR OF ADVOCACY, BACARDI LTD, NORTHERN EUROPE


 

 

 


"Thank goodness for LAB 5"


These guys are such an innovative and fun crew to work with, what would we have done without them? They brought our event to life right in front of our eyes. No request was too much trouble and we had a blast launching our brand with LAB 5 steering the event. If anyone is wanting to put on a showcase of their brand/business and need someone who will listen, think and apply then look no further than LAB 5, they are the real deal. 

— DION NASH, FOUNDER, TRIUMPH & DISASTER, NEW ZEALAND


 

 

 


"I’ve been lucky enough to work with LAB 5 for a little over eight years now"


At Bacardi we work with agencies all over the world - from large scale global creative and event agencies to small boutique operations – in order to bring our events to life across our many global markets.  I’ve been lucky enough to work with LAB 5 for a little over eight years now and we’ve delivered events across four continents thus far, from small events at short notice to events that have been one year in the planning and have a multi million dollar budget.

I work with lots of great people and great agencies around the world, but I’ve never worked with any as good as LAB 5. They’re incredibly efficient and hard working, they’re incredibly effective both in terms of time and cost resources and they also have great initiative, which is one of the most important things. They understand what you’re looking for and they go off and make it happen without you needing to check in on a regular basis. 
I really can’t recommend them highly enough. 

— JACOB BRIARS,DIRECTOR OF ADVOCACY, BACARDI LTD, GLOBAL


 

 

 


"I commissioned LAB 5 to deliver a high profile event for over 300 people at our headquarters in London’s Canary Wharf"


The event was in partnership with one of our biggest clients and one of the world’s largest banks. LAB 5 were efficient, creative and professional throughout the whole process. The event required a large degree of liaison with the client in the lead up, all of which was managed seamlessly.

LAB 5 were able to bring their creative flair and considerable industry expertise and contacts to orchestrate a cocktail competition between several of our client’s senior personnel, partnering each with a mentor from the cream of London’s bartenders. The result was an elegant and engaging evening which I am still hearing about from those who attended and took part in three years later. I would recommend LAB 5 to any client. ” 

— ANTONY RUDDENKLAU, PARTNER, GLOBAL FINANCIAL SERVICES COMPANY, LONDON


 

 
 

CONTACT

 
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Contact us:

hello@lab5.agency

3/1 Grosvenor Street, Grey Lynn, Auckland, New Zealand 1021